As I sat through an above-average Super Bowl yesterday I slowly realized one of the reasons I hardly ever watch TV: commercials. Super Bowl commercials cost $3 million per 30 second spot so they have to get their brand into your consciousness as quickly and effectively as possible.
Again I had to watch Madison Avenue attack it's favorite target: white men. Apparently one ad agency was sharing the idea with multiple clients that showing flaccid white men in their whitey tighties was good stuff. We had Career Builder, Bud Light, and Dockers. Also there was the spineless shopper and the men that control nothing in their life besides driving a macho car. To their credit I pretty well remember the brands now.
My theory is that someone with some clout at the ad agencies got tired of all those Old Milwaukee commercials (it doesn't get any better than this) or the Miller Lite ads (tastes great, less filling)and wanted to take over not only beer advertising but all advertising. The final straw of course was the Swedish Bikini team ad. Here's a look at one of many Old Milwaukee beer commercials. Is it that bad?
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